Blended.Fashion

Company: ST.Studio
Completion: 2016
Project scope: Conceptualize a solution that goes beyond the mere shopping experience
Design activities: User Research | UX/UI Design | Service Blueprint Development

As young clothing brand, ST.Studio was looking for a strategy that would grasp the attention of its (potential) customers and be an addition to the shopping experience. A service was developed by us, which would promote new clothing and provide the customers with their personal virtual wardrobe. This virtual wardrobe would make it possible to scan owned clothing items and insert these in a personal database. These items would then later be able to be projected on the user, through augmented reality (AR) in mirrors in the ST.Studio stores or through the user's phone.